We believe Solar Magic provides home and business owners with THE MOST Affordable Clean Energy on the planet. The only way to acquire your solar energy system for less cost, would be if you were to install the system yourself…which it just so happens we also offer. Ask about our ‘UdU’ self install program.

Solar Magic is a private contracting company, based in Fresno, California. Our two founders are Marlin Alvis, and Alan Samaha.

Marlin was born and raised in the neighboring city of Reedley, and has designed and installed residential and commercial solar power systems in and around Fresno, since 2001. Marlin has pretty much seen it and done it all, when it comes to solar, not to mention most forms of building construction; he’s also a licensed General Contractor, affording Solar Magic the added capability of including ‘in-house’ construction services in our solar projects, including large carport, patio, and ‘out-buildings’. Marlin has been voted, Best Dad, for 27 years running…by his daughter, Megan. 🙂

Alan hails from the San Francisco Bay Area originally, relocating to the Fresno-Clovis area (cause it’s WAY BETTER here) in 2003, having successfully climbed the upper ranks of two corporation’s financial management ladders. Alan eventually landed in the Wealth Management field, for Merrill Lynch, before joining Marlin to launch Solar Magic. Alan’s immersion in the world of finance and business operations qualifies him perfectly as Solar Magic’s business director.

Looking for the greatest ‘Bang for Your Buck’ when purchasing your Solar Power system? We get that. You have many choices when selecting a solar contractor, especially here in the central valley. Solar Magic is determined to make your decision an EXTREMELY EASY one. Solar Magic is not ‘big’ on gimmicks, or catchy promos. However, we do recognize that our customers might benefit from an occasional ‘nudge’ to make the decision they already WANT to make a ‘no brainer’. For that reason, Solar Magic will often ‘Sweeten the Deal’ by including special or extra services which directly benefit customers, either by boosting their energy production, or leaving money in their pocket at the outset. Stay Tuned.

As the solar industry expands, Solar Magic intends to expand right along with it. One of our future goals will be to ‘Re-Invent’ how solar gets done. Sure, the industry has come quite a distance since getting ‘catching fire’ in 2000-2001, but we haven’t seen very many REALLY BIG changes across that time span. That BUGS US. Solar Magic aims to shake things up a bit in this department; but in a good way. Once implemented our industry ‘disruption’ will reduce costs substantially, with marked improvements to system energy output, self maintenance, and advanced diagnostics. Today’s solar is good, but IT MUST GET BETTER.

Education: Solar Magic believes deeply that our industry benefits from education. We have found the more our customers understand about solar power, the better their overall experience. Be warned however, we have a lot of information and are not afraid to use it. So please do not hesitate to ask us to ‘shut up’ (no offense will be taken) when you have heard enough. We are Solar Nerds, and want you to be Nerds too.

Communication: Our trained staff will be with you every step of the way so you know exactly what to expect – from concept to completion we are just a phone call away for any question or concern.

Customer Care and Follow Through: Solar Magic takes customer care very seriously being one of our company’s most important policies. Normally we don’t abide tattle-tales, but in this case, we actually encourage feedback from our customers. Our management can’t be all places at all times, therefore we welcome useful input, both good and not so good, regarding our workers behavior.

Financing: We provide several financing programs to meet customer needs and will walk you through the options, and making it an easy and comfortable experience.

Incentives: In California, the solar industry has historically enjoyed extremely helpful incentives designed to accelerate adoption of solar power in the private sector. While state PV rebates ran out many years ago, a 30% federal tax credit is still available, and definitely significant. Customers who include battery storage in their system’s design, may be eligible for further ‘storage’ based rebates.

Reliability: As a rule the solar equipment we install has very few problems, as evidenced by our manufacturers generous warranties. However, in the event a problem arises, we give top priority to it’s swift and accurate resolution.

Convenience: Most of our systems include remote monitoring of production and equipment, via the internet. Customers can see their system production from any connected device, and even receive automated notification of their energy production and any potential maintenance issues

Produce Your Own Clean Energy to Save the Environment

Solar energy is a great alternative for anyone who values independence and efficiency. Start using flexible, lightweight solar now.


Renewable Source

Enjoy the limitless power of solar technology at home.

Low Maintenance

Start saving more than 20% on your electricity bills.

Easy Installation

With our solar panels, you will generate your own power.

Customers About Our Solar Panels

“Thank you so much! Every single person we’ve dealt with during this project has been a consummate professional. I was very impressed with the care taken by the installers to do the job right and clean everything up afterwards. You guys are the best that I know of. Thanks!”

Taylor Little, Fresno, CA

“Everyone, from the first phone call to the last, has been a pleasure to deal with. All of our requests were taken into account and incorporated into the project. The installation process was astonishingly smooth. I would recommend you to all my friends. Thank you so much.”

Jenna Owens, Fresno, CA

“I’ve decided to go entirely off the grid but had no actual clue where to start. These guys went above and beyond with their support, working out all of the intricacies of the project with me. Now, I can confidently say that I’ve got exactly what I needed. You’ve done a wonderful job!”

Julia Mann, Fresno, CA